FOR PEOPLE READY TO SELL WHAT THEY KNOW
Stop guessing.
Own your
offer.
Most people with something worth selling never get it out the door. They build in secret, then find out they have nowhere to sell it and no way to follow up. Own Your Offer is my do it yourself playbook: 111 pages that walk you through every step I teach my coaching clients, in order, so you can build your foundation, create a digital product, sell it, and follow up until people buy.
This is the do it yourself version of my live coaching. Just one payment of $100.
Completely DIY
Go at your own speed. Build it once.
Twelve chapters, plenty of examples, and a worksheet at the end of every chapter, so you always finish with something set up in your business, not just notes.
Self paced · 111 pages · Digital download
30+
Years building and selling online
12
Months I spend building products with coaching clients
111
This contains 111 pages complete with worksheets and examples
WHY MOST PRODUCTS NEVER SELL
A backward plan is why products stall.
Most products never sell because they were built in the wrong order. There is no foundation to sell from, no audience that knows you, no testing before launch, and no follow up after someone leaves the cart. The playbook takes those four in order, so each one is set up before you move on.
THE FOUR REASONS IT STALLS
01 No foundation: You build the product first, then realize you have no website, no checkout and no way to deliver it.
02 No audience: You launch to people who have never heard of you, so nobody is ready to buy.
03 No testing: You spend months building in secret, then find out the product is confusing or the page does not convert.
04 No follow up: People start checkout and leave, and nothing brings them back.
Fine print. Results vary, and this playbook does not promise income.
DOES THIS SOUND LIKE YOU?
Are you tired of
guessing what to build next?
If this matches you, you are not alone. Most people who know something worth selling never learned how to package it, sell it and deliver it.
WHY SELLERS HIT ROADBLOCKS
01 Sitting on an idea: You know you could teach or package something, but you do not know where to start.
02 Selling from a payment link: You sell from a link in your bio, deliver by hand, and nobody gets offered the next step.
03 Launching to silence: You post about your product a few times, hear nothing back, and decide it does not work.
Tired and unsure what to try? That is exactly why I wrote this playbook.
Use a process you can rely on
A system you
can repeat for every product.
You build the foundation once, then use it for every product you create. Paid advertising is optional, and you only use it after your offer is proven.
Here is what I teach
01 Foundation first: Your domain, website, checkout, delivery and follow up are set up before you build the product.
02 Build and test it: Turn what you know into a digital product, and let real people use it before you roll it out.
03 Build the offer: Price with confidence and add order bumps, upsells and downsells that serve your buyers.
Be helpful along the way. Build something that really solves a problem, and the sales will follow.
I share what I have learned building and selling online
I have been building and selling online for more than 30 years.
Over the years I have built websites, products, offers and the follow up that sells them, and I have helped coaching clients turn what they know into products of their own. I am still doing this today.
When I work with someone on their own product, we spend twelve months setting up the foundation, building the product, testing it and getting it sold. This playbook is the do it yourself version of that live coaching: the same 12 steps, the same worksheets, in the order I walk my clients through. Results vary for everyone.
HOW I BUILT THE PLAYBOOK
01 Read one chapter: Each chapter breaks down one part of the business in clear, simple language, exactly the order I use when coaching clients.
02 Do the worksheet: Complete the worksheet at the end of each chapter. That way you will finish with something set up: a website, a product outline, a sales page, a follow up series, your numbers.
03 Come back. Review. Adjust: Keep revisiting chapters as your business changes. When you want live feedback, my live sell your own products coaching is ready for you.
Principles in action. My experience lets me connect the building blocks of business with the real work of creating and selling your own product.
WHAT THE PLAYBOOK FIXES
Pay only once. Own the whole system.
Most products never sell and it is rarely about the idea. Four gaps explain almost all of it: no foundation to sell from, no audience that knows you, no testing before launch, and no follow up after someone leaves the cart. Fix those four and the rest of the work has somewhere to land.
The playbook fixes them in order. Chapter 2 sets up the foundation. Chapter 3 builds your social presence. Chapter 7 tests your product before launch. Chapter 10 handles follow up, including the abandoned cart series. You finish every chapter with a worksheet, so the fix is set up and not just read. It is one payment of $100.
This playbook is for anyone who wants to turn what they know into a digital product they own, whether you are starting from an idea or already selling and getting nowhere. It is a digital download, 111 pages, 12 chapters, with a worksheet at the end of every chapter. CRM users can join my live setup calls at no extra cost, and the CRM is a separate subscription you pay for directly. Results vary, and this playbook does not promise income.
All you get for $100
One system. One payment.
This is the same system I teach in my live coaching. It is 111 pages with step by step instructions so you can build it yourself. One payment.
Here is what you get
✓ Chapter 1: Your Product Is a Business. Why owning the product means owning the customer, the price and the list.
✓ Chapter 2: Build the Foundation First. Your domain, business email, website and the CRM, set up before the product.
✓ Chapter 3: Set Up Your Social Presence. Profiles, content and the social planner, started before you launch.
✓ Chapter 4: Find the Problem You Solve. Start with what you know and find a problem people pay to solve.
✓ Chapter 5: Pick Your Digital Product Type. Ebooks, courses, templates, memberships and coaching compared.
✓ Chapter 6: Design and Build It. Outline from the result backward and build the first version in weeks.
✓ Chapter 7: Test Before You Launch. Let real people use it, get honest feedback and prove it converts.
✓ Chapter 8: Price It and Build Your Offer. Pricing, order bumps, upsells and downsells.
✓ Chapter 9: Sales Pages, Checkout and Delivery. The pages that sell, take the payment and deliver automatically.
✓ Chapter 10: Follow Up That Sells. The abandoned cart series, content as follow up and welcome messages.
✓ Chapter 11: Promote It. Build a presence, turn one idea into many posts, and use paid ads only when it converts.
✓ Chapter 12: Affiliates and Running the Business. Your own affiliate program, your weekly scorecard and what to build next.
Also included:
✓ Your first 90 days. The entire playbook laid out as a simple twelve week plan.
✓ Quick reference. The order to set up, formulas, abandoned cart timing and honesty rules.
✓ Glossary. Plain language definitions for every term in the book.
✓ Worksheet library. A worksheet for every chapter, plus printable trackers you can use weekly.
✓ Setup calls for CRM users. CRM users can join my live setup calls at no extra cost. The CRM is a separate subscription you pay for directly.
Not sure yet?
Ask first. No pressure.
Tell me where you are starting from and I will tell you honestly whether the playbook or my live coaching is the better fit. No pressure, and nothing you have to buy.
Questions others ask before purchasing
Do I need experience to start?
No. Chapter 1 explains how a product business works and Chapter 2 starts with the foundation, all in plain language.
Is this right for beginners?
Yes. Beginners can follow it in order from day one, and anyone already selling can use it to fix the parts that are not working.
I already sell a product. Do I have to start over?
No. Keep whatever is working as you put the missing pieces in place. The goal is a business you can repeat, and you choose the pace.
Is any live coaching included?
No. This playbook is self paced and it is the do it yourself version of my live coaching. Live setup calls are open to CRM users at no extra cost.
What tools do I need?
The playbook is written around one tool: the CRM, which runs your website, checkout, delivery, follow up, social planner and affiliate program. It is a separate subscription you pay for directly, and pricing is set by the provider.
How much time does this take each week?
Most people read one chapter and spend a few hours applying it before moving on. You control the pace and there is no deadline.
I am not great with technology. Can I still do this?
Yes. Every step is written in plain language and in order. If you use the CRM I recommend, you can join my live setup calls and I will walk you through it.
Are there other costs besides the $100?
The playbook is one payment of $100. The CRM is a separate subscription you pay directly, plus anything you choose to spend on ads. You decide what fits your budget.
How do I get the playbook?
It comes as a digital download. After checkout, check your email for the receipt and the download information.
How soon will I see results?
That depends on your effort and your product. I do not promise income or timelines. The goal is a system you own and can repeat.
What if it is not a fit for me?
Please read the Order Processing and Refunds policy before buying. If you are unsure, use the Ask button below and I will talk it through with you first.
What is the difference between the playbook and coaching?
The playbook gives you the full system to build yourself at your own speed. My live coaching adds twelve months of Zoom calls where you bring your questions and get feedback on the work you are actually doing, as often as you need.
Why learn this from me?
I have been building and selling online for more than 30 years, and I still build and sell products myself, so what is in the playbook is what I use.
Are you ready to build a real business?
This is the exact system I use in my coaching laid out step by step. It costs $100 one time and it is a digital download. Results vary. This playbook does not promise income.
Copyright 2026 Jeff Magee · 3 and 1 Marketing, Inc.