FOR ANYONE TIRED OF RENTING LEADS
Stop renting.
Own your
leads.
Most businesses buy their leads from someone else. They pay every month, share the lead with competitors, and start over the day they stop paying. Own Your Leads is my do it yourself playbook: 108 pages that walk you through every step I teach my coaching clients, in order, so you can build your own lead source, qualify every lead, and follow up until they buy, or sell them to businesses that need them.
This is the do it yourself version of my live coaching. Just one payment of $100.
Completely DIY
Go at your own speed. Build it once.
Twelve chapters, plenty of ready to use scripts, and a worksheet at the end of every chapter, so you always finish with something set up in your business, not just notes.
Self paced · 108 pages · Digital download
1993
I've been marketing online since
3
Ways to use your leads: your own customers, selling leads or an agency
108
This contains 108 pages complete with worksheets and scripts
WHY MOST LEAD SOURCES FAIL
Renting your leads is why it stalls.
Most lead sources fail because nothing about them belongs to you. The leads are shared, nobody qualifies them, nobody follows up long enough, and the rules get ignored until a complaint shows up. The playbook takes those four in order, so each one is set up before you move on.
THE FOUR REASONS IT STALLS
01 Rented leads: You pay a lead company for leads they also sell to your competitors, and they stop the day you stop paying.
02 No qualifying: Every lead gets treated the same, so you chase people who were never going to buy.
03 No follow up: You call once, maybe twice, and the lead goes cold while someone else keeps in touch.
04 Ignoring the rules: Texts and calls go out without consent, and one complaint can shut your number down.
Fine print. Results vary, and this playbook does not promise income.
DOES THIS SOUND LIKE YOU?
Are you tired of
paying for leads that go nowhere?
If this matches you, you're not alone. Most businesses never learned how to find their own leads, qualify them and follow up, so they keep paying someone else to do it.
WHY BUSINESSES HIT ROADBLOCKS
01 Paying every month: You pay for leads every month and still can't tell which ones turn into customers.
02 Sharing every lead: The same lead goes to three or four businesses, and whoever calls first wins.
03 Starting over at zero: The day you stop paying, the leads stop, and you have nothing that's yours.
Tired and unsure what to try? That's exactly why I wrote this playbook.
Use a process you can rely on
A system you
can repeat for every lead.
You build the foundation once, then use it for every list and every lead. Paid advertising is optional, and you stay inside the outreach rules every step of the way.
Here is what I teach
01 Own the source: Build your own lists with the lead tool, so you decide who you go after and the leads are yours.
02 Qualify and follow up: Ask the right questions, answer fast and keep following up until every lead buys or says no.
03 Choose your path: Turn leads into your own customers, sell qualified leads to businesses, or run a lead agency.
Be helpful along the way. Reach out with permission, deliver what you promise, and the leads will keep coming.
I SHARE WHAT I HAVE LEARNED ABOUT LEADS
I've been finding and following up with leads since 1993.
I started marketing online in 1993, and finding leads, qualifying them and following up has been part of every business I've built. I've built lists, written the follow up, and set up the systems that deliver leads to the businesses that buy them. I'm still doing this today.
When I coach someone on lead generation, we set up the foundation, build the lists, write the outreach and the follow up, and set up the path they choose. This playbook is the do it yourself version of that live coaching: the same 12 chapters, the same worksheets, in the order I walk my clients through. Results vary for everyone.
HOW I BUILT THE PLAYBOOK
01 Read one chapter: Each chapter breaks down one part of the lead process in clear, simple language, exactly the order I use when coaching clients.
02 Do the worksheet: Complete the worksheet at the end of each chapter. That way you'll finish with something set up: your ideal lead, your lists, your consent wording, your qualifying questions, your pricing.
03 Come back. Review. Adjust: Keep revisiting chapters as your business changes. When you want live feedback, my live lead generation coaching is ready for you.
Principles in action. My experience lets me connect the building blocks of business with the real work of finding, qualifying and following up with leads.
WHAT THE PLAYBOOK FIXES
Pay only once. Own the whole system.
Most lead sources fail and it's rarely about the market. Four gaps explain almost all of it: leads you rent instead of own, no qualifying, no follow up, and outreach that ignores the rules. Fix those four and the rest of the work has somewhere to land.
The playbook fixes them in order. Chapter 4 builds lists you own with the lead tool. Chapter 5 covers consent and the outreach rules. Chapter 7 qualifies every lead. Chapter 8 handles follow up, so no lead goes cold. You finish every chapter with a worksheet, so the fix is set up and not just read. It's one payment of $100.
This playbook is for business owners who want their own lead source, and for anyone who wants to build a business selling leads or running a lead agency. It's a digital download, 108 pages, 12 chapters, with a worksheet at the end of every chapter. Tool users can join my live setup calls at no extra cost, and the tools are separate subscriptions you pay for directly. Results vary, and this playbook does not promise income.
All you get for $100
One system. One payment.
This is the same system I teach in my live coaching. It's 108 pages with step by step instructions so you can build it yourself. One payment.
Here is what you get
✓ Chapter 1: Rent Your Leads or Own the Source. Why renting leads keeps you paying, and the three paths for leads you own.
✓ Chapter 2: Build Your Foundation. Your domain, sending domain, website, business phone number and the CRM, set up first.
✓ Chapter 3: Define Your Ideal Lead. Business or consumer leads, an ideal lead profile, and starting from the buyer.
✓ Chapter 4: Build Lists With the Lead Tool. Turn your profile into filters, check contact details and keep your lists clean.
✓ Chapter 5: Play by the Rules: Consent and Compliance. Email, call and text rules, consent when you sell leads, and records that protect you.
✓ Chapter 6: Outreach That Starts Conversations. First messages people answer, an outreach series and lead capture pages.
✓ Chapter 7: Qualify Every Lead. Qualifying questions, forms, calls and an automated assistant, then hot, warm or not a fit.
✓ Chapter 8: Nurture and Follow Up. Speed, a follow up schedule that doesn't quit, nurture and bringing old leads back.
✓ Chapter 9: Path One: Turn Leads Into Your Own Customers. Booking, your sales pipeline and what each customer costs you.
✓ Chapter 10: Path Two: Sell Qualified Leads. Choosing buyers, pricing, your lead agreement and finding your first buyers.
✓ Chapter 11: Deliver Leads Automatically. Fast delivery, what every lead includes, routing and billing.
✓ Chapter 12: Path Three: Build a Lead Agency. Client accounts, client support, onboarding, pricing and reporting.
Also included:
✓ Your first 90 days. The entire playbook laid out as a simple twelve week plan.
✓ Quick reference. The order to set up, formulas, follow up timing and the outreach rules in one line each.
✓ Glossary. Plain language definitions for every term in the book.
✓ Worksheet library. A worksheet for every chapter, plus printable trackers you can use weekly.
✓ Setup calls for tool users. Tool users can join my live setup calls at no extra cost. The tools are separate subscriptions you pay for directly.
Not sure yet?
Ask first. No pressure.
Tell me where you are starting from and I will tell you honestly whether the playbook or my live coaching is the better fit. No pressure, and nothing you have to buy.
Questions others ask before purchasing
Do I need experience to start?
No. Chapter 1 explains how owning your lead source works and Chapter 2 starts with the foundation, all in plain language.
Is this right for beginners?
Yes. Beginners can follow it in order from day one, and anyone already buying or selling leads can use it to fix the parts that aren't working.
I already buy leads. Do I have to stop?
No. Keep whatever is working while you build a lead source you own. The goal is a business you can repeat, and you choose the pace.
Is any live coaching included?
No. This playbook is self paced and it's the do it yourself version of my live coaching. Live setup calls are open to tool users at no extra cost.
What tools do I need?
The playbook is written around two tools: the lead tool, which finds the businesses and people you want to reach, and the CRM, which runs your outreach, follow up and lead delivery. They're separate subscriptions you pay for directly, and pricing is set by the providers.
How much time does this take each week?
Most people read one chapter and spend a few hours applying it before moving on. You control the pace and there is no deadline.
I am not great with technology. Can I still do this?
Yes. Every step is written in plain language and in order. If you use the tools I recommend, you can join my live setup calls and I'll walk you through it.
Are there other costs besides the $100?
The playbook is one payment of $100. The tools are separate subscriptions you pay directly, plus anything you choose to spend on ads. If you run an agency, client support is optional and separate too. You decide what fits your budget.
How do I get the playbook?
It comes as a digital download. After checkout, check your email for the receipt and the download information.
How soon will I see results?
That depends on your effort, your market and the path you choose. I don't promise income or timelines. The goal is a system you own and can repeat.
What if it is not a fit for me?
Please read the Order Processing and Refunds policy before buying. If you are unsure, use the Ask button below and I will talk it through with you first.
What is the difference between the playbook and coaching?
The playbook gives you the full system to build yourself at your own speed. My live coaching adds multiple live Zoom calls with me every week for 12 full months, where you bring your questions and get feedback on the work you are actually doing.
Why learn this from me?
I've been marketing online since 1993, and finding and following up with leads has been part of every business I've built. What's in the playbook is what I use.
Are you ready to build a real business?
This is the exact system I use in my coaching laid out step by step. It costs $100 one time and it is a digital download. Results vary. This playbook does not promise income.
Copyright 2026 Jeff Magee · 3 and 1 Marketing, Inc.