FOR AGENTS WHO HAVE HAD ENOUGH OF PAYING FOR LEADS
Stop renting
your leads.
Own your pipeline.
Zillow, Realtor.com, HomeLight and others do not sell you clients. They sell you a chance at a client and then take a commission cut when it closes. Own Your Pipeline is my do it yourself coaching guide: 135 pages that walk you through every step I teach my coaching clients, in order, so you can generate your leads, follow up with your system, and keep more of your earnings.
This is made for licensed agents at any brokerage. Just one payment of $100.
Completely DIY
Go at your own speed. Build it once.
Eleven chapters, plenty of ready to use scripts, and a worksheet at the end of every chapter, so you always finish with something set up in your business, not just notes.
Self paced · 135 pages · Digital download
1993
I have been working on real estate projects since
1997
I have held my real estate license since
135
This contains 135 pages complete with worksheets and scripts
WHERE YOUR COMMISSION ENDS UP
The lead companies get their cut first.
Most lead programs bill you monthly whether you close or not, or they take a referral fee at closing before your broker split even starts. On a $10,000 commission, a 35 percent referral fee means $3,500 is gone before your broker takes a split.
AGENT CHALLENGES I SEE
01 Zillow: You pay per lead in many markets or a referral fee at closing. Zillow's pricing page shows 40 percent on seller connections.
02 Realtor.com: Monthly ZIP code subscriptions or referral fees at closing through ReadyConnect Concierge, formerly Opcity, usually reported between 28 percent and 40 percent.
03 HomeLight, Redfin Partner, UpNest, Rocket Homes and Clever: Referral fees at closing are often 25 percent to 35 percent. Some also require cutting your listing commission.
04 Ads and lead vendors: You pay whether the lead answers or not. Agents often close on just one to three percent of leads they buy.
Fine print. Fees are from public sources and agent reports, vary by market and program, and can change.
DOES THIS SOUND LIKE YOU?
Are you tired of
starting fresh each month?
If this matches your business, you are not alone. Most agents never learned how to build a pipeline they control, so they keep paying others for one.
WHY AGENTS HIT ROADBLOCKS
01 Paying every month, still guessing: You pay for leads every month but still do not know where your next closing will come from.
02 Giving away a third: You pursue contacts who never asked to hear from you and then give a third of your commission to a company even though you did all the work.
03 Starting over at zero: With splits, fees, and lead costs, you do not know what you actually keep, and without a pipeline your month starts back at zero.
Tired and unsure what to try? That is exactly why I created my playbook.
Use a process you can rely on
A system you
can do again and again.
You pick the methods that match your goals and budget. Paid advertising is optional, and you must follow the rules and policies that apply to your business and platforms.
Here is what I teach
01 Build your own lead source: Bring in buyers and sellers who come directly to you so you do not have to wait for a website to deliver leads.
02 Own your pipeline: Set up the same CRM, follow-up, and automation tools I use myself so every question gets answered and no lead gets lost.
03 Keep more of each commission: Learn lower-cost marketing strategies, understand your numbers, and focus your spending where it counts.
Be helpful along the way. Give useful information as prospects decide if they want to work with you.
I share what I have learned from real estate hands-on
I have been licensed in real estate since 1997.
I started investing in real estate back in 1993. Over the years I have bought, remodeled, flipped, and sold properties on my own, with partners, and as a consultant. I often had four to ten projects going at once. I am still actively investing today.
I got my license in 1997 and I own a full service real estate firm that serves North and South Carolina. Since the late 1990s I have coached agents, built websites, and taught lead generation. I have offered a version of this playbook the whole time. Most agents who bought it came back for coaching, not because the playbook was lacking anything, but because the ones who invest in themselves keep coming back to grow.
HOW I BUILT THE PLAYBOOK
01 Read one chapter: Each chapter breaks down one part of your pipeline in clear, simple language, exactly the order I use when coaching clients.
02 Do the worksheet: Complete the worksheet at the end of each chapter. That way you will finish with something set up in your business: a lead source, a follow up plan, a mailer list, your numbers.
03 Come back. Review. Adjust: Keep revisiting chapters as your business changes. When you want live feedback, my 12 month coaching program is ready for you.
Principles in action. My experience lets me link the building blocks of business with the real work of growing a real estate business.
WHAT LEADS ACTUALLY COST YOU
Pay only once. Keep all your commissions.
Let me break down what one referral fee really costs you. If you make a $10,000 commission, a 35 percent referral fee takes $3,500 right away. Then on the remaining $6,500, your broker takes 20 percent on an 80/20 split, which is another $1,300. That leaves you with $5,200. If you source that same deal yourself, you keep $8,000. That means you earn $2,800 more on just one closing.
One referral fee costs you more than this playbook many times over. It costs $3,500 on a $10,000 commission. This playbook is a $100 one-time purchase, and it teaches you how to find your own buyers and sellers so you stop paying that referral fee over and over.
This playbook is for any licensed agent, whether you work independently, with another brokerage, or part of a national franchise. You keep your license where it is. It mainly serves the U.S. market. The numbers here are examples only. Your commissions, splits, and results will vary. Past results do not guarantee future results, and this playbook does not promise any income. The tools I talk about require separate subscriptions you pay for yourself. Those tools cost less than $200 a month on their lowest plans, about $2,400 a year, and pricing is set by their providers.
All you get for $100
One system. One payment.
This is the same system I teach in my live coaching. It is 135 pages with step by step instructions so you can build it yourself. One payment.
Here is what you get
✓ Chapter 1: Where your commission goes. The real numbers on referral fees, splits, and lead costs so you know exactly what you keep.
✓ Chapter 2: Build your foundation. How to set up your brand and voice, get your domain, business email, phone number, and approval to send texts, plus the common reasons texting applications get rejected.
✓ Chapter 3: Build a lead source you own. How to use buyer and seller intent searches, neighborhood farming, listing targets, autopilot searches for new leads daily, plus your sphere and referral partners, and setting a daily lead hour you control.
✓ Chapter 4: Your website and cash offers. The essential website pages that generate leads, instant response forms, why every agent should make cash offers, and working with investors.
✓ Chapter 5: Set up your follow up. How to respond to leads instantly, text back missed calls, nurture leads who are not ready, set pipeline stages, use a booking calendar, and correctly import your contacts with permission.
✓ Chapter 6: What to say. Scripts for text, email, calls, and voicemail for new inquiries, cold leads, sellers, cash offers, past clients, referrals, reviews, and how to handle common objections.
✓ Chapter 7: Get seen. How to post on every channel without doing it manually, get reviews, automate newsletters, and run open houses that capture every visitor with a QR code.
✓ Chapter 8: Listing presentations and buyer consultations. How to win listings by being yourself, responding to the “my website will market your home” claim, and earning nervous buyers’ trust.
✓ Chapter 9: The transaction, contract to closing. Follow up with everyone involved, keep your client updated at every step, and automatically send agreements and required forms.
✓ Chapter 10: More business from past clients. How one referral per client each year helps, seasonal reminders for AC and heater service, filters and roof checks, monthly mailers, and how to ask for referrals.
✓ Chapter 11: Run it like a business. How to track your numbers, plan your month, and stop starting over.
Also included:
✓ Your first 30 days. The entire playbook laid out as a simple four week plan.
✓ Quick reference. The order to set up, follow up schedule, a scripts cheat sheet, formulas, and a plain language glossary.
✓ Worksheet library. A worksheet for every chapter, plus printable trackers you can use weekly.
✓ Setup calls for tool users. Get the tools with my links at no extra cost and join my live setup calls as often as you need. The tools are separate subscriptions you pay for directly.
Not sure yet?
Ask first. No pressure.
Tell me where your business is right now and I will tell you honestly whether the playbook or my live coaching is the better fit. Open to licensed agents at any brokerage, and you keep your license where it is.
Questions others ask before purchasing
Do I have to leave my brokerage?
No. This playbook works for any licensed agent, whether you're independent, with another brokerage, or part of a national franchise. Keep your license where it is.
Is this right for newer agents?
Yes. New agents can build their own pipeline from day one, and experienced agents use it to rely less on paid leads.
I'm already paying for leads. Do I have to stop?
No. Keep what works as you build your own lead source. The goal is to lean less on paid leads over time, and you choose when to reduce them.
Is any live coaching included?
No. This playbook is self paced. If you want live calls twice a week, setup feedback, and my follow up automations installed for you, that is my 12 month Real Estate Coaching Program.
What tools do I need?
The playbook is built around two tools: a CRM and a lead service. Together they cost less than $200 a month on their lowest plans, about $2,400 a year. Get them through my links at no extra cost, and you can join my live setup calls.
How much time does this take each week?
Most agents read one chapter and spend a few hours applying it before moving on. You control the pace.
I'm not great with technology. Can I still do this?
Yes. The playbook breaks down every step in plain language and order. If you get the tools through my links, join my live setup calls anytime, and I will guide you through setup click by click.
Are there other costs besides the $100?
The playbook is a one time payment of $100. The tools are separate subscriptions you pay directly, plus your own marketing like mailers. You decide what fits your budget.
How do I get the playbook?
It comes as a digital download. After checkout, check your email for the receipt and download info.
How soon will I see results?
That depends on your market, where you start, and your effort. I don’t promise income or timelines. The goal is to build a system you own and can repeat deal after deal.
What if it isn't a fit for me?
Please read the Order Processing and Refunds policy before buying. If you’re unsure the playbook fits, use the Ask button below and I will discuss it with you first.
What is the difference between the playbook and coaching?
The playbook gives you the full system to build yourself at your own speed. My 12 month coaching adds live calls twice weekly, feedback on what you built, and my follow up automations set up for you.
Why learn this from you?
I've been a licensed real estate agent since 1997 and have worked on real estate projects since 1993. I run a full service real estate firm in North and South Carolina, so what’s in the playbook is what I use in my business.
Are you ready to stop buying leads?
This is the exact pipeline system I use in my coaching laid out step by step. It costs $100 one time. Results vary. This playbook does not promise income.
Copyright 2026 Jeff Magee · 3 and 1 Marketing, Inc.