FOR OWNERS WHO KNOW THE WORK
Stop chasing.
Own your
business.
Most small businesses don't have a lead problem. They have a follow up problem. Calls go to voicemail, estimates go quiet, and past customers never hear from you again. Own Your Business is my do it yourself playbook: 101 pages that walk you through every step I teach my coaching clients, in order, so you can answer every lead, book the job, follow up, get paid and keep customers coming back.
This is the do it yourself version of my live coaching. Just one payment of $100.
Completely DIY
Go at your own speed. Build it once.
Twelve chapters, plenty of ready to use scripts, and a worksheet at the end of every chapter, so you always finish with something set up in your business, not just notes.
Self paced · 101 pages · Digital download
30+
Years building the systems small businesses run on
24/7
How often your system answers, texts back and books, even when you're on a job
101
This contains 101 pages complete with worksheets and scripts
WHY MOST SMALL BUSINESSES STALL
A follow up problem is why it stalls.
Most small businesses stall because the work around the work has no system. Calls get missed, estimates go quiet, happy customers never leave a review, and past customers never hear from you again. The playbook takes those four in order, so each one is set up before you move on.
THE FOUR REASONS IT STALLS
01 Missed calls: You can’t pick up while you’re on a job, and the caller books the next company on the list.
02 Quiet estimates: Estimates go out and nobody checks in, so the customer picks whoever called back.
03 No reviews: Happy customers never leave a review, so new customers pick a competitor with more stars.
04 One and done customers: No plan, no reminder and no list, so customers have no reason to call you again.
Fine print. Results vary, and this playbook does not promise income.
DOES THIS SOUND LIKE YOU?
Are you tired of
missing jobs you already paid for?
If this matches you, you’re not alone. Most owners know the work but never learned the business side, so the calls, the follow up and the billing all depend on them.
WHY OWNERS HIT ROADBLOCKS
01 Paying for missed calls: You pay for ads and lead services, then miss the call because you’re under a sink or on a roof.
02 Billing by hand: Invoices go out late, payments come in slow, and your evenings go to paperwork.
03 Starting over at zero: Every month starts at zero, because past customers never hear from you and nothing renews.
Tired and unsure what to try? That's exactly why I wrote this playbook.
Use a process you can rely on
A system you
can repeat every month.
You build the system once, and it answers, books, follows up and bills for you. Paid advertising is optional, and the system makes every lead you already get worth more.
Here is what I teach
01 Answer every lead: Missed call text back and an automated assistant that answers, gathers details and books the job.
02 Follow up and get paid: Estimate follow up, review requests, invoices and reminders that go out on their own.
03 Bring them back: Service plans, your VIP list and daily specials that keep customers coming back.
Be helpful along the way. Take care of the customers you already have, and they'll keep coming back.
I SHARE WHAT I HAVE LEARNED ABOUT SMALL BUSINESS
I've been building the systems small businesses run on for more than 30 years.
For more than 30 years I've built websites, follow up and the systems behind small businesses. I work with service providers who miss calls while they're on a job, and with restaurants and shops that have customer lists they never use. I'm still doing this today.
When I coach an owner, we find the leaks, set up answering, booking and follow up, and build the plans and lists that bring customers back. This playbook is the do it yourself version of that live coaching: the same 12 chapters, the same worksheets, in the order I walk my clients through. Results vary for everyone.
HOW I BUILT THE PLAYBOOK
01 Read one chapter: Each chapter breaks down one part of your business in clear, simple language, exactly the order I use when coaching clients.
02 Do the worksheet: Complete the worksheet at the end of each chapter. That way you'll finish with something set up: your text back, your booking calendar, your follow up, your service plan, your numbers.
03 Come back. Review. Adjust: Keep revisiting chapters as your business changes. When you want live feedback, my live business coaching is ready for you.
Principles in action. My experience lets me connect the building blocks of business with the real work of running a small business.
WHAT THE PLAYBOOK FIXES
Pay only once. Own the whole system.
Most small businesses stall and it's rarely about the work. Four gaps explain almost all of it: missed calls, estimates nobody follows up on, no reviews, and customers who never hear from you again. Fix those four and the rest of the work has somewhere to land.
The playbook fixes them in order. Chapter 3 answers every call. Chapter 5 follows up on every estimate. Chapter 6 asks every customer for a review. Chapters 7 and 9 bring customers back with service plans and your own list. You finish every chapter with a worksheet, so the fix is set up and not just read. It's one payment of $100.
This playbook is for plumbers, electricians, HVAC, lawn care and other trades, and for restaurants and shops with regulars. It's a digital download, 101 pages, 12 chapters, with a worksheet at the end of every chapter. CRM users can join my live setup calls at no extra cost, and the CRM is a separate subscription you pay for directly. Results vary, and this playbook does not promise income.
All you get for $100
One system. One payment.
This is the same system I teach in my live coaching. It's 101 pages with step by step instructions so you can build it yourself. One payment.
Here is what you get
✓ Chapter 1: Find the Leaks in Your Business. Where missed calls, slow replies and no follow up are costing you jobs you already paid for.
✓ Chapter 2: Build Your Foundation. Your domain, website, business phone number, texting approval and brand voice.
✓ Chapter 3: Never Miss Another Call. Missed call text back and an automated assistant that answers, gathers details and books the job.
✓ Chapter 4: Online Booking and Your Calendar. Let customers pick a time, with confirmations and reminders sent for you.
✓ Chapter 5: Follow Up That Wins the Job. Estimate follow up and check ins, so nobody falls through the cracks.
✓ Chapter 6: Reviews and Your Reputation. Ask every happy customer for a review automatically and respond from one place.
✓ Chapter 7: Recurring Revenue and Service Agreements. Annual tune ups, maintenance plans and monthly contracts, billed automatically.
✓ Chapter 8: Estimates, Invoices and Getting Paid. Send estimates and invoices, take payments and stop chasing money.
✓ Chapter 9: Business on Demand: Your List Is Your Traffic. Send specials, events, live music, trivia and karaoke nights to your VIP list.
✓ Chapter 10: Fill the Slow Days. Split your list across the week with daily specials, and grow to go orders without turning tables.
✓ Chapter 11: Paid Leads Without the Leaks. Get more from ads and lead services by answering, booking and following up on every lead.
✓ Chapter 12: Know Your Numbers and Run It Like a Business. See what every job, customer and lead source is really worth.
Also included:
✓ Your first 90 days. The entire playbook laid out as a simple twelve week plan.
✓ Quick reference. The order to set up, formulas, follow up timing and the rules in one line each.
✓ Glossary. Plain language definitions for every term in the book.
✓ Worksheet library. A worksheet for every chapter, plus printable trackers you can use weekly.
✓ Setup calls for CRM users. CRM users can join my live setup calls at no extra cost. The CRM is a separate subscription you pay for directly.
Not sure yet?
Ask first. No pressure.
Tell me where you are starting from and I will tell you honestly whether the playbook or my live coaching is the better fit. No pressure, and nothing you have to buy.
Questions others ask before purchasing
Do I need experience to start?
No. Chapter 1 shows you where your business is losing jobs and Chapter 2 starts with the foundation, all in plain language.
Is this right for beginners?
Yes. New owners can follow it in order from day one, and established businesses can use it to fix the parts that aren't working.
I already have a system. Do I have to start over?
No. Keep whatever is working as you put the missing pieces in place. The goal is a business you can repeat, and you choose the pace.
Is any live coaching included?
No. This playbook is self paced and it's the do it yourself version of my live coaching. Live setup calls are open to CRM users at no extra cost.
What tools do I need?
The playbook is written around one tool: the CRM, which runs your phone, texting, automated assistant, booking, follow up, reviews, invoices and recurring billing. It's a separate subscription you pay for directly, and pricing is set by the provider.
How much time does this take each week?
Most people read one chapter and spend a few hours applying it before moving on. You control the pace and there is no deadline.
I am not great with technology. Can I still do this?
Yes. Every step is written in plain language and in order. If you use the CRM I recommend, you can join my live setup calls and I'll walk you through it.
Are there other costs besides the $100?
The playbook is one payment of $100. The CRM is a separate subscription you pay directly, plus anything you choose to spend on ads. You decide what fits your budget.
How do I get the playbook?
It comes as a digital download. After checkout, check your email for the receipt and the download information.
How soon will I see results?
That depends on your effort, your business and your market. I don't promise income or timelines. The goal is a system you own and can repeat.
What if it is not a fit for me?
Please read the Order Processing and Refunds policy before buying. If you are unsure, use the Ask button below and I will talk it through with you first.
What is the difference between the playbook and coaching?
The playbook gives you the full system to build yourself at your own speed. My live coaching adds multiple live Zoom calls with me every week for 12 full months, where you bring your questions and get feedback on the work you are actually doing.
Why learn this from me?
I've spent more than 30 years building the systems small businesses run on, and I still set them up and coach owners through them every week. What's in the playbook is what I use.
Are you ready to build a real business?
This is the exact system I use in my coaching laid out step by step. It costs $100 one time and it is a digital download. Results vary. This playbook does not promise income.
Copyright 2026 Jeff Magee · 3 and 1 Marketing, Inc.